TRANSFORM ACCOUNTING / EST. 2012
Meet The Team

Jacinta Smith BSc(Hons) FCMA MiP ATT- Founder and Director

Jacinta holds an honours degree in Chemistry from University College Cork, is a Fellow Chartered Management Accountant and is a member of the Association of Taxation Technicians. Jacinta has over 30 years experience ranging from a blue chip corporate finance environment through to working with small businesses and sole traders and charities. Jacinta is very commercially aware and is not just a "number cruncher". She believes in establishing a personalised working relationship with clients to gain a thorough understanding of their business with a view to providing customised tax and commercial advice.

Richard Smith FCMA- Non Executive Director

Richard is a Fellow Chartered Management Accountant with over 30 years experience in service industries, manufacturing, distribution and financial service sectors. As well as general accounting, Richard brings specialist skills in the areas of accounting systems, controls and procedures, IT Training, procurement and reporting systems.

Aidan Smith BSc (Hons)- Graduate Trainee Accountant

Aidan holds an honours degree in Accounting & Finance from the University of Surrey, Part-Qualified ACCA studying towards becoming a fully qualified chartered accountant.
What We Believe In
Our Philosophy
Utilise modern technology, keep our costs low and always be up to date with the latest finance and taxation regulations to enable us to deliver exceptional service to our clients. We believe in providing a personalised service that goes way beyond an annual set of accounts and tax return.
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Professional: Transform Accounting are Chartered Management Accountants and hold a current CIMA Practising certificate. We are also members of the Association of Taxation Technicians. This means we adhere to the highest standards of professionalism and ethics in our work.
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Personalised Service: We are a small, independent Chartered Management Accounting practice where our clients are our priority. This allows us to offer a much more personalised service to our clients than many other firms.
Proactive: As your accountant, our role is to help you navigate the financial and tax legislation, not just to ensure you comply, but to make sure your affairs are structured in the most effective way. We will do this by proactively making suggestions to maximise your wealth outcomes.
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Accessible: Need to reach us in a hurry? Call us to discuss issues as they happen, or if the matter is less urgent simply email us for a 24 hour response. You can even mail or email your tax return if you'd prefer not to meet in person. We are also available for video conferencing via Teams or FaceTime.
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Easy to Understand: We appreciate that not everyone is an accountant. We only speak plain English and will take time to fully explain important matters. It is our job to explain complex tax and financial concepts in plain English to help you make informed decisions. We take pride in being accountants for small business, and enjoy working with new business start ups. Equally, if you are an individual requiring assistance with your tax return, we are here to help.

